The Point
OCTOBER 29, 2014
(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.
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The Point
NOVEMBER 29, 2017
Or Social Media Analytics. In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. If we only had ABM, you hear. Or Predictive.
The Point
SEPTEMBER 19, 2018
Think social media management, content management, marketing automation, reporting and analytics. Wherever you are early on in your career, learn, train, get certified in as many technologies as you can, especially if it’s on someone else’s dime. You don’t have to be a programmer or even a techie.
The Point
AUGUST 16, 2016
Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.
The Point
APRIL 26, 2017
The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) Watch out: Branding is making a comeback. Again, look at ABM. direct mail.
The Point
MAY 16, 2015
New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.
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