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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Last month, I wrote about 2 challenges to keyword collaboration.

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community.

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An indie artist’s essential guide to Spotify

ConvertKit

Your Spotify Artist account will allow you to customize your artist profile, access analytics data, pitch upcoming music to editorial playlists, read helpful articles about trends in music creation and promotion, add team members, and more. Whatever your motivation, you can build and feature your own playlists on your official artist profile.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions.

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Complete Guide to B2B Marketing

Directive Agency

They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. Reporting on analytics. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Digital PR/Link Building.