Martech

MARCH 11, 2024

Navigating measurement and attribution without third-party cookies Accurate measurement and attribution have always been complex undertakings, and the phase-out of third-party cookies adds complexity. This shift also has implications for your attribution model.

Cost per Acquisition 127

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 127

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. How do Apple’s changes affect campaign tracking and attribution? The impact will be small for Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It also helps you reveal bugs and understand what visitors are most interested in.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52