measurement media-plan social Analytics Related Topics 
Digital B2B Marketing
JUNE 28, 2011
You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Half of your social media program is broken.
Digital B2B Marketing
JUNE 14, 2011
Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
APRIL 7, 2011
Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture. Your plan reflects your brand objectives, at first. To get the expected measurement, you focus on actions that, in theory, lift your brand. Will you measure and manage based on your objective?
Digital B2B Marketing
JUNE 7, 2012
May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). GA : Google Analytics.
Digital B2B Marketing
MARCH 1, 2011
Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? It seems everything can be measured sixteen different ways.
Expert insights. Personalized for you.
100 
Let's personalize your content