Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. Both marketing and sales should work together to reduce CPOD because that’s what really matters in terms of marketing’s contribution to the business. So we should just stop.
Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. Both marketing and sales should work together to reduce CPOD because that’s what really matters in terms of marketing’s contribution to the business. So we should just stop.
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Chris Koch
OCTOBER 8, 2009
My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do things better during these tough times. And he wants me, Mr. Research, to find them.
Chris Koch
OCTOBER 8, 2009
My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do things better during these tough times. And he wants me, Mr. Research, to find them.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
OCTOBER 22, 2010
We should care more about lead management automation in B2B marketing. In our research we’ve also seen consistently over the past few years that two-thirds of buyers prefer to research their buying options themselves rather than waiting for vendors to contact them. No, there’s something bigger going on here. What do you think?
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