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Adobe Marketing Automation Updates 2023 | Research Brief

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Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals.

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A Structured Approach to Demand Generation Analytics

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One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. And most marketing and sales data is just that — garbage. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

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How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

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This post ‘is’ however a shot across the bow of the concept that successful selling simply comes down to persistent, interruptive, automated ‘sales cadences.’ For the record, SalesLoft is a respected provider of sales engagement software. Savvy sales leaders are learning how to adapt to the next normal,” notes McKinsey.

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Nine Signs Your Demand Marketing S**t Is Broken

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The past six months have challenged companies in many ways, but perhaps the greatest challenge has been a precipitous drop-off in sales and the resultant impact on the ‘top line.’. So how do you figure out what is and isn’t working with your demand marketing? NINE SIGNS YOUR DEMAND MARKETING IS BROKEN.

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Four Problems with Account-Based Marketing

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Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. Account-Based Marketing Only Supports Outbound. The result? Lots of impressions, but low engagement.