Analytics Marketing Mix Multi-Touch Attribution Traffic 
Martech
MARCH 11, 2024
Authenticated Traffic Solution (ATS) Developed by LiveRamp, ATS enables publishers to attach identity information to ad requests using encrypted and anonymized email addresses, facilitating people-based marketing without third-party cookies. This shift also has implications for your attribution model.
Customer Experience Matrix
JULY 18, 2014
Further evidence: the advanced measurement techniques that have been widely adopted, like marketing mix models and multi-touch attribution, all have proven bottom-line impact. The impact of marketing ROI, on the other hand, is often less clear. If not, would you find it an interesting topic for a survey?
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The Lead Agency
OCTOBER 23, 2017
Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential. Tracking traffic from your marketing channels is the first step.
Marketing Insider Group
AUGUST 20, 2020
This is just one reason why accurate digital attribution is so important. It helps marketing teams to understand just how much their efforts play into the customer journey, which can help to make their efforts more effective and guide their budget spending towards the strategies that bring the greatest returns.
NetLine
JANUARY 23, 2020
We publish this content on digitalistmag.com , which originally was meant to attract new buyers through non brand search traffic. Any words of wisdom to share with your marketing peers? As automation proliferates in the marketing discipline, the best marketers will ask 2 sets of questions.
ClickZ
DECEMBER 19, 2019
Time decay attribution is often used with time-sensitive marketing campaigns or when businesses are looking to focus on channels which are playing a converting role. Data-driven’ attribution (DDA) calls on having comprehensive data and a full view of the customer journey.
Content Standard
MAY 16, 2018
Content marketing has come into its own over the past few years as a widely accepted practice within the marketing mix. But even as more brands become sophisticated in their use of content, I still continue to get the dreaded question: How do you prove content marketing ROI? Image attribution: Raw Pixel.
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