Analytics Marketing Automation Services RFP Sales Management 
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. These are our suggestions: How easy is the tool to use?
Litmus
OCTOBER 1, 2018
White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have any additional questions about email service providers? With so much on the line, it’s no surprise that frustrations with ESPs run high.
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Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. Problem #3: The In-Market Fallacy. The big promise of intent data vendors is that these companies are “in market.”
Content Marketing Institute
OCTOBER 12, 2017
Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. B2B Marketing Academy co-founder Peg Miller has some guidance.
BOP Design
MAY 13, 2019
When inbound leads come in through your B2B website , it is important to have a process to qualify and disqualify leads. Devise a process with a diplomatic email qualification communication to better guarantee that any initial phone calls or meetings are worthwhile for you and for your prospect. Analytics, statistics, scoring, etc.
Hubspot
MAY 13, 2013
Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.
Adobe Experience Cloud Blog
JULY 18, 2012
MOFU is the M iddle O f the FU nnel stage in a marketer’s lead funnel or revenue cycle. Far too often, a blockage develops in the MOFU stage where sales leads stagnate, wither, and die. But the problems of MOFU or leads not progressing affect virtually all marketers to one extent or another.
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