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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

Right to object to automated profiling and decision making. Consent obtained prior to direct marketing. A pattern appears to be emerging in how state legislatures approach broad privacy protection laws, as illustrated in the table above. Privacy Requests Without Technical Approval. Reading Privacy Articles.

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Demystifying data driven advertising

Choozle

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

For a long time, before ITP was developed, third-party data was the main source of website visitor information for the marketing, analytics, and advertising industries. Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. may have impacted your GA data.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Have you explored Google Analytics?

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users.