Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. The language model is based on content from MarTech embedded on top of ChatGPT.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 110

Account Based Marketing Marketing Automation Services Marketing Management Vendors 110

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Get the daily newsletter digital marketers rely on. Does the vendor seem to understand our business and our marketing needs? This is an individual preference.

Enterprise Management 78

Enterprise Management Marketing Management Vendors RFP 78

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 99

SalesChoice

OCTOBER 24, 2016

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. SALESCHOICE.

Marketing AI 20

Marketing AI RFI Marketing Management Ideal Customer Profiles 20

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. What type of machine learning and/or artificial intelligence does the tool use for suggesting content for users, and how would we facilitate that?

Marketing Automation Services 84

Marketing Automation Services Enterprise Management Work Management Marketing Management 84