Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 109

Account Based Marketing Marketing Automation Services Marketing Management Vendors 109

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 99

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. What type of machine learning and/or artificial intelligence does the tool use for suggesting content for users, and how would we facilitate that?

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

SpotMe Blog

SEPTEMBER 1, 2022

AI – Artificial Intelligence. Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. An example of using AI at in-person events is facial recognition software for check-in. This is a great marketing technique for any type of event. Dashboard.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Some are more specific for SaaS, marketing professionals, and Shopify.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you? Some are more specific for SaaS, marketing professionals, and Shopify. But first….

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98