Analytics Marketing AI Marketing Automation Services RFP 
Martech
JANUARY 21, 2022
Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.
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Martech
SEPTEMBER 8, 2021
I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.
Rev
MAY 21, 2018
To be sure, intent data should be one of many signals marketers use to identify when companies are in market. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About.
Terminus
APRIL 12, 2021
And for highly technical marketers, that means new opportunities…. Whether you’re a marketer looking for these opportunities or a company offering them, my guest today knows the best place to look — because she founded it. And for marketers interested, I will say: Specialization is key right now. If you know where to find them.
Martech
OCTOBER 7, 2022
If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.
Martech
MAY 11, 2023
Building a marketing technology stack can seem daunting, but it doesn’t have to be. A marketing technology (or martech ) stack is the collection of technology and software tools a company uses to manage and execute its marketing activities. What is a martech stack? What is a martech stack?
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