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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test.

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

“The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales” by Chris Smith. Google Analytics Academy: Digital Analytics Fundamentals (Google). “Unleashing the Ideavirus” by Seth Godin. Landing Page Optimization (Udacity). Digital Marketing Specialist (LinkedIn Learning).

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. Price: Not transparent. Optimizely pricing is not transparent. Sometimes it is not the tester at all who changes the tool, rather it is a decision made by the C-Suite , CMO, or lead CRO. Price: Pricing is not transparent. Sometimes switching is ideal.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Analytics Insight The focus is on creating data that resembles human-like output in a detached, subjective way. Analytics AI (AI to crunch data and detect patterns) and Enterprise AI (using heuristics for trial and error and the ability to assist with decision making) are second cousins to the ChatGPT flavor of artificial intelligence.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

Note the ones who had clear, transparent, public pricing before January 20th! Namely, the sunset of Universal Analytics (which happens 1st July 2023) to realize that they now must integrate a dying A/B testing platform with GA4. Scott McMullan , Analytics & Experimentation Director at Bedrock42 Don’t Gloss Over Privacy.