Analytics, Leads, Multi-Touch Attribution and Trade Show

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof?

Tactics

Tactics B2B Marketing Webinar Metrics Marketing Strategy

A Guide to Attribution Reports with Marketo

SmartBug Media

OCTOBER 29, 2020

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. From email to tradeshows, paid media to public relations, attribution is how you know which channels are performing and which channels are delivering below-average success. Attribution Model Choices.

Marketo

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel

How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

LeanData

JULY 13, 2020

In the past, the GE Digital Marketing team would generate thousands of qualified leads for sales each month. However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. The Problem.

Multi-Touch Attribution

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. According to McKinsey & Company, tinkering, instead of making big moves, leads to changes that are too small to match the external pace of disruption. Leadership. Play 1: Be bold and invest.

Co-Registration

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions

The Paradox of Multiple Attribution Models

LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. It leads to confusion. There were six marketing touches. Time Decay.

Marketing Attribution

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show

The Paradox of Multiple Attribution Models

LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. It leads to confusion. There were six marketing touches. Time Decay.

Marketing Attribution

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show

The Paradox of Multiple Attribution Models

LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. It leads to confusion. There were six marketing touches. Time Decay.

Marketing Attribution

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show

The Paradox of Multiple Attribution Models

LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. It leads to confusion. There were six marketing touches. Time Decay.

Marketing Attribution

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show

The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. m) Lead and customer lifecycle management.

Enterprise Management

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation

Report from the Front Lines: Invoca and ABM

LeanData

MARCH 28, 2016

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Yes, they were generating plenty of inbound leads. But they couldn’t count on getting the right people as leads. Then a curious thing happened. Jennifer Rios.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution

Report from the Front Lines: Invoca and ABM

LeanData

MARCH 28, 2016

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Yes, they were generating plenty of inbound leads. But they couldn’t count on getting the right people as leads. Then a curious thing happened. Jennifer Rios.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution

Report from the Front Lines: Invoca and ABM

LeanData

MARCH 28, 2016

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Yes, they were generating plenty of inbound leads. But they couldn’t count on getting the right people as leads. Then a curious thing happened. Jennifer Rios.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution

Report from the Front Lines: Invoca and ABM

LeanData

MARCH 28, 2016

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Yes, they were generating plenty of inbound leads. But they couldn’t count on getting the right people as leads. Then a curious thing happened. Jennifer Rios.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution

5 trade show marketing mistakes

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show

Trade Show Co-Registration Cost Per Thousand CPM

7 Tips for Overcoming 1:1 Marketing Challenges

The ABM Agency

MARCH 28, 2023

Automation solutions are particularly useful in creating personalized experiences at scale by automating activities such as email outreach, lead scoring, data enrichment, content syndication, website personalization and more. For example, automated workflows can be used to send customized emails based on a prospect’s actions or interests.

Multi-Touch Attribution

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

Ways to Measure Marketing Performance

KEO Marketing

JULY 6, 2017

We know it takes multiple touches to convert a lead into a sale. Here are four simple methods using marketing analytics to measure marketing ROI. Single attribution like first or last touch. Single attribution is the easiest, least complex method of determining marketing ROI. Multi-touch attribution.

Multi-Touch Attribution

Multi-Touch Attribution Trade Show Allocation Lead Ranking

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

DECEMBER 16, 2013

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Technology, data, and attribution -- Having technologies, systems, and processes in place that allow for better communication, closed-loop marketing, and sales insights. Content takes time.

Enterprise Management

Enterprise Management Work Management Marketing Budget Marketing Management

B2B Marketing Zone

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

A Guide to Attribution Reports with Marketo

Webinars

Trending Sources

How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

Webinars

11 Plays to Get Your Business Back After Covid-19 And The New Normal

The Paradox of Multiple Attribution Models

The Paradox of Multiple Attribution Models

The Paradox of Multiple Attribution Models

The Paradox of Multiple Attribution Models

The Ultimate Guide to the B2B Marketing Automation Solutions

Report from the Front Lines: Invoca and ABM

Report from the Front Lines: Invoca and ABM

Report from the Front Lines: Invoca and ABM

Report from the Front Lines: Invoca and ABM

5 trade show marketing mistakes

7 Tips for Overcoming 1:1 Marketing Challenges

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

Ways to Measure Marketing Performance

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Stay Connected