LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. There were six marketing touches. The same thing happens in the last-touch model.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. There were six marketing touches. The same thing happens in the last-touch model.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

Take, for instance, the question of attribution. First-touch attribution. Last touch. Conversion touch. Multi-touch. Sure, it’s a neat trick catching and tossing all of those balls, uh, attribution models. There were six marketing touches. The same thing happens in the last-touch model.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Analytical insights fetched by the marketing automation solutions can be used for several important purposes: a) Program ROI. b) Multi-touch Reporting.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. Jennifer Rios.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. Jennifer Rios.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. Jennifer Rios.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. Jennifer Rios.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

The ABM Agency

MARCH 28, 2023

AI-powered analytics enable marketers to measure performance across channels and identify trends in customer behaviors so they can adjust strategies accordingly. Data-driven insights are key to ABM success; with AI, marketers can gain a granular understanding of customer needs and preferences through predictive analytics and NLP.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

ClickZ

FEBRUARY 18, 2020

It combines its customer data unification tools with built-in customer analytics, multi-touch attribution and cross-channel marketing automation, resulting in an end-to-end marketing hub that its customers use to transform the accuracy and personalization of their marketing campaigns.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

KEO Marketing

JULY 6, 2017

We know it takes multiple touches to convert a lead into a sale. Here are four simple methods using marketing analytics to measure marketing ROI. Single attribution like first or last touch. Single attribution is the easiest, least complex method of determining marketing ROI. Multi-touch attribution.

Multi-Touch Attribution 48

Multi-Touch Attribution Trade Show Allocation Lead Ranking 48

Hubspot

DECEMBER 16, 2013

Technology, data, and attribution -- Having technologies, systems, and processes in place that allow for better communication, closed-loop marketing, and sales insights. Consider a CRM as your central repository for sales and customer data, and an integrated marketing platform for your multi-channel campaigns.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28