The Effective Marketer
DECEMBER 14, 2011
With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Lead Nurturing & Marketing Automation. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.
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The Effective Marketer
JUNE 23, 2009
Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads.
The Effective Marketer
FEBRUARY 9, 2012
The last part of the paper touts the benefits of marketing automation (expected, since Marketo is one of the players in this space) to help with your nurturing campaigns. As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options.
The Effective Marketer
FEBRUARY 20, 2013
Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? Analytics expert Laura Patterson describes step by step how to create an attribution model.
The Effective Marketer
APRIL 10, 2012
Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. There isn’t a single email marketing software vendor out there that won’t have at least the simplest of analytics. HTML vs. Text.
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