Analytics Lead Management Marketo Salesforce.com 
Adobe Experience Cloud Blog
JULY 25, 2010
As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!
Webbiquity
JULY 12, 2016
1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Best suited (like Marketo) for large enterprises.
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Customer Experience Matrix
JUNE 30, 2010
Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics.
Adobe Experience Cloud Blog
MAY 23, 2012
by Dayna Rothman What a packed day here at the Marketo User Summit! We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways? Inspiring words!
Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for Marketo.) Penetration reached eight percent among larger firms and varied substantially by industry.
Adobe Experience Cloud Blog
JUNE 4, 2013
Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Where marketing is going.
The Point
NOVEMBER 5, 2009
BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Today, lead management in the CRM system starts when sales get the lead.
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