Remove sales

Customer Experience Matrix

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. The first connectors are due shortly.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. What will 2010 bring? me-too products.

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LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. Sales stage” uses a standard progression of research, consideration, trial and purchase, which clients can change if they wish.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. LoopFuse does a particularly good job with CRM integration.

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