Martech

FEBRUARY 2, 2024

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story.

Budget Programs 93

Budget Programs Tools Work Management Marketing Management 93

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Directive Agency

APRIL 22, 2022

User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. So, in this article, we’ll give you a comparative breakdown of the two tools—with a winner at the end to help you make the right decision. This section will cover each tool individually and offer an overview of a heatmap.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

NuSpark Consulting

DECEMBER 18, 2011

Analytics packages do this all the time to measure website performance. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Additional intelligence is available via integrations with Hoovers and Jigsaw. Here’s ReachForce.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Now, the former type of tool has traditionally (and it's a brief tradition!) We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40