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Business Intelligence and Data Analytics: Understanding the Key Differences 

PureB2B

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

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CONTENTgine Launches New Website

Valasys

CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library. Content Attributed Leads and Content Category Leads are then derived from prospect downloads. Apart from lead generation, they provide content syndication, purchase intent, lead scoring, and similar other services.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

To personalize email content, consider using dynamic content that changes based on the recipient’s behavior or interests. For example, you might include different product recommendations based on the recipient’s past purchases or website activity. This is particularly crucial as, on average, a whopping 88.1%

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy. Learn more about Intent Data Use Cases. SCHEDULE A DEMO.

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B2B Lead Generation

Inbox Insight

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Score and nurture leads.

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Key 2018 B2B Marketing Events You Can’t Afford To Miss

NetLine

NetLine empowers B2B marketers to use their own long-form content and our trusted and expansive partner network to generate intent-based leads. Known for its “east meets west” bi-annual events, this event draws on 2500+ Marketing technologists: 83% purchase decision makers. It’s a balancing act, indeed.