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FORCAS’ Next-Gen Scenario-based Account Analytics Platform Unveiled

Valasys

The next-generation analytics platform leveraging the “Scenario-Based- Analytics” will target a wide array of customers from the global SaaS companies to the giant Japanese organizations across the globe. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.

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10 Best Account-Based Selling Tools

SalesIntel

ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. It enables you to do sophisticated prospect and contact searches while receiving lead recommendations that may be relevant to your needs. InsideView.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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Why Data Will Eat the World

Engagio

The winners of tomorrow will take advantage of the rich data that’s available, using it as an input to drive better predictions and personalization. The best software solutions run on the best data. But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g.,

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. Score and Qualify Inbound Leads in Real-Time.

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From Account Profiles to Account Based Marketing and Sales Success

Engagio

With inbound marketing, companies cast a wide net to capture leads. It’s best to take an analytical approach. Add in some predictive analytics that tell you about buyer intent. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web.

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The buzz around account-based marketing at MarTech

chiefmartech

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Some are also offering their own prospecting and data verification features. Anna Fisher , Director of Marketing at ZoomInfo.