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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. 1) Marketo. Google Review Count: 93,900. 2) HubSpot.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. It offers a solid set of features including site search, multiple permission levels for different types of contributors, a form-builder, and built-in analytics.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

There are several third-party networks that offer this sort of service, but I’m not aware of any other marketing automation vendor that has developed their own. They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components.

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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Marqui is one of the oldest demand generation vendors, founded in 2000. The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana. It added demand generation features later in response to client requests.

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The Ultimate 126 B2B Sales Tools Rankings For 2018

Nudge.ai

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. SugarCRM: Highest Net Promoter Score across all major CRM vendors. Kick Fire: Browser extension to find B2B leads, verify contact information, and push new accounts into your CRM. Top 10 B2B Sales Analytics Tools. Streak: CRM inside Gmail.