B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Aberdeen

AUGUST 23, 2019

Product teams face a never-ending struggle to come up with new features to develop for customers. But not every product team has (or should have) the kind of blind confidence that Jobs might have had. There are a variety of product development strategies that can help. Intent data is the answer to this Kano Model drawback.

Features 40

Features Lead Ranking Product Intent Data 40

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Content Tracking.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40