Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. Yet this is exactly what social media marketers do every day.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

SEPTEMBER 1, 2011

The rules are at best guidelines, and nobody is requiring you to share mediocre content. Share your answers in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. In fact, you probably aren’t required to share content at all. About Eric Wittlake.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Here are three guidelines I have used over the years to cut through emotions and focus on optimization opportunities in digital campaigns. What guidelines do you use to determine when to optimize campaigns? Share your practices in the comments below or with me on Twitter. When should you optimize your campaign?

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

DECEMBER 19, 2013

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. Share it in the comments below or with me on Twitter ( @wittlake ).

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

APRIL 24, 2012

By adopted a guideline for the amount of content you need to share, you shifted focus to quantity over quality and your standards fall over time. Let me know in the comments below or on Twitter ( @wittlake ). You may justify this because they are sharing your content and helping to grow your audience. You focused on a quantity rule.

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

MARCH 17, 2011

With a low cost of entry, there is little to stop upstarts from ignoring self-regulation guidelines and avoiding detection through a layer of resellers that turn a blind eye, lacking resources to investigate every inventory source. Likewise, networks come and go like flies. Views expressed are my own.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100