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10 Tips for Building B2B Marketing Campaigns

Valasys

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Alongside the marketers analytically quantify their B2B digital marketing endeavors.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The criticality of analytics varies immensely as per the industry size & the density of competition. To Sum All.

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The popular metrics for social listening include Page Views, Click-Through Rates (CTRs), Comments, Shares, Text analytics & Emotional & Sentimental Analysis of the prospects & customers. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). update their email addresses, contact information or even to reset their email preferences.

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Growth hackers have data & technical skills along with the knowledge about technologies such as search engine optimization (SEO), website analytics, content marketing & A/B testing. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.