Tomorrow People

JULY 21, 2021

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Tomorrow People

JUNE 7, 2021

There is a wider top of the funnel, with more standard users and potential advocates engaging with the product. They are very data-driven, using analytics to move at speed, see which features and updates are popular and which are failing to resonate, and switch variables on and off to continuously learn and optimize.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Tomorrow People

AUGUST 14, 2012

“Top of the Funnel” looks at what you’re doing to attract visitors; “Middle of the Funnel” considers how you convert traffic into leads; and, finally, “Analytics” looks at how well you evaluate your marketing strategies.

Top of Funnel 120

Top of Funnel Marketing Funnels Marketing & Strategy Inbound Marketing 120

Tomorrow People

APRIL 12, 2013

Real Analytics. Find out more with The Marketing Funnel of Love.' Say you write a really interesting and popular post – why not build a content distribution campaign around it? You should be able to build campaigns around anything you want. How many times have you viewed reports with no real actionable items?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Real Analytics. Find out more with The Marketing Funnel of Love.' Say you write a really interesting and popular post – why not build a content distribution campaign around it? You should be able to build campaigns around anything you want. How many times have you viewed reports with no real actionable items?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

MARCH 22, 2018

A customer’s journey on your lead generation website is also a sales funnel. Now you’re in the journey mindset, compare it to a standard sales method: the sales funnel. Each step the customer takes on his journey through your site is (in content marketing terms) one stage of a sales funnel. Simple site analytics aren’t enough).

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. A customer’s journey is also a sales funnel. Now you’re in the journey mindset, compare it to a standard sales method: the sales funnel. A sales funnel needs intelligent analytics at each stage.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156