Remove government work
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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

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The yin and yang of martech

ClickZ

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

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Winter ‘23 Release: How sales enablement software helps teams do more with less

Seismic

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% In The 2023 Value of Enablement Report – a survey of more than 1,200 full-time sales, enablement, and customer success professionals – 9 in 10 respondents reported using enablement tech at work and, of those respondents, 99% say it makes their job easier.

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Winter ‘23 Release: How sales enablement software helps teams do more with less

Seismic

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% In The 2023 Value of Enablement Report – a survey of more than 1,200 full-time sales, enablement, and customer success professionals – 9 in 10 respondents reported using enablement tech at work and, of those respondents, 99% say it makes their job easier.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. HIMSS Analytics. Not sure where to start looking? That’s why we’re here. Journal of AHIMA.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

” And it got me thinking about how I almost never write about the work I do as a venture capitalist and advisor. Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. I had no idea you did that kind of stuff.” It’s incredibly slick.

Startups 168
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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 Each solution has their own way of doing things, so find one that will require the least amount of learning and training. Working with sales to define what constitutes a qualified lead. Integrations.