The Effective Marketer

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost. Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys.

article thumbnail

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost. Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys.