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How to Successfully Mine Your Social Media Data

Sprout Social

A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Let’s take a look at the most popular native tools: Facebook Insights.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

And they’ll follow the magic fairy dust of Google and Facebook. Such techniques are great examples of how analytics and metrics can be used to immediately improve content on a practical level, while still adhering to a long-term plan of creating a brand voice and increasing the authority of your website.”

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How We Use Adaptive Marketing so We Don’t Get Crushed by AI

Single Grain

Adaptive marketing is basically a strategy in which businesses adjust their marketing efforts in real-time based on current market conditions, consumer behavior and data analytics. Use Analytic Tools: Use platforms like Google Analytics or specialized software to interpret this data. No worries.