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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Apple and Facebook have revealed their augmented reality strategies, which means your business needs one, too. Frank Bifulco , who led Staples as CMO in their adoption of new marketing technology, along with Mark Pickett , senior director of customer analytics, will share how Staples planned and executed an innovative martech roadmap.