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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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How to Optimize Content for Generative AI

Convert

Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing. I hope Google will also come up with some tracking solution (just like they did for Discover) which will make the optimization strategy even easier and more predictable for it.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Changes in Search Trends. First, know that trending searches have changes. Study how customers engage with your site and the type of content they're reading by looking at your site analytics. You can use the feature to spot trends in searched keywords and choose the best ones for your audience. The simple answer is, yes.

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E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

I’ll also discuss some of the disruptive trends that are likely to emerge in the coming years. An analytics tool like Google Analytics provides you with information like how much time people spend on your site, what pages they visit, and where they leave your site. Use data analysis to target your audience. Let’s dive in.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.