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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 29, 2009 LoopFuse Offers No-Frills Demand Generation
Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The resulting picture is much prettier than before because the main changes in LoopFuse have been improvements in the user interface. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email.
| | B2B MARKETING ZONE POSTS
JANUARY 4, 2011 Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Dramatically improving marketing conversion ROI with “social landing pages - Conversionation , July 30, 2010. Loopfuse , June 30, 2010.
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| | LOOPFUSE
FEBRUARY 11, 2010 Make Marketing Intelligence Actionable
Disparate systems (email marketing, web analytics, landing page creation tools, digital asset management, and CRM) often fail to bring critical information together in one centralized location. Salesforce.com) to deliver a centralized source of multi-channel analytics for one version of the truth in simple, drill down dashboard reporting designed for marketers. Website Analytics allow organizations to quickly assess website trends with accurate statistics covering a wide-range of metrics. Report Email Abuse © 2010. LoopFuse ,Inc.
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