Analytics Eloqua Marketo PointClear 
NuSpark Consulting
JANUARY 21, 2012
The book covers design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. . Web Analytics and ROI Measurement. Web Analytics 2.0: Khalid Saleh, Ayat Shulairy. Steven Woods.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 4) Online portals – I know, this is a broad category.
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