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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

The book covers design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. . Web Analytics and ROI Measurement. Web Analytics 2.0: Khalid Saleh, Ayat Shulairy. Jon Miller.

Demand Generation 100
Demand Generation Lead Generation Demand Generation 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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