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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

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The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. It’s an effective way of influencing buyers even before they are identified as potential leads.

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The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. It’s an effective way of influencing buyers even before they are identified as potential leads.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3)

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The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. It’s an effective way of influencing buyers even before they are identified as potential leads.

article thumbnail

The Language of Account-Based Marketing

LeanData

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. It’s an effective way of influencing buyers even before they are identified as potential leads.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Marketing analytics to prove and improve business impact. Product overview.