| || |
|Page 1 of 1 || Previous | Next |
| | IT'S ALL ABOUT REVENUE
MARCH 22, 2011 The 6 Stages of Successful Lead Management
What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. The Six Ingredients of Lead Management.
| | IT'S ALL ABOUT REVENUE
JULY 6, 2011 3 European Marketing Trends
by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. Lead Nurturing Knows No Boundaries. EMEA marketers are building multi-touch lead nurturing programs as part of their overall marketing strategy, and achieving tremendous results. Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Revenue Performance Management Is Ramping Up. LinkedIn. Cheers!
| || || |
| | LEADSLOTH
JUNE 23, 2009 Inbound Marketing & Marketing Automation
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Conclusion.
| | IT'S ALL ABOUT REVENUE
MAY 19, 2011 5 Islands On The Revenue Performance Management Journey
If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp , mapped out so elegantly today at DemandCon. Revenue Performance Management can dramatically change your business, improve efficiency and help you identify the keys to ongoing growth. LinkedIn.
| | IT'S ALL ABOUT REVENUE
MAY 12, 2011 Follow the Yellow Brick Road to Revenue Performance Management
Today’s guest post on the promise of Revenue Performance Management comes from Ian Michiels , Principal Analyst at research firm Gleanster. We need an Emerald City, a tangible, attainable destination for our sales and marketing journey; we need Revenue Performance Management. If you can measure it, you can manage it. LinkedIn. by Jesse Noyes | Tweet this. Reddit.
| | FEARLESS COMPETITOR
JULY 6, 2011 Developing an Integrated Content Marketing Strategy that Works – Guest Post
B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. With this kind of strategy, bigger content packages are a must, such as: Case Studies – CMI develops ongoing case studies, such as these on Eloqua and Incept , as visual eBook presentations. Your goal is to be the leading content provider for your niche. Full bio follows the post.). Print.
| || || || |
IT'S ALL ABOUT REVENUE 4 Tips for Getting WAY more from Email Marketing
| MONDAY, MAY 23, 2011
Part of what I love about being a marketer at Eloqua
is that I get to engage with other marketers to understand their pains as well as perceptions of our product. ne question that we’re often asked at events is, “How is Eloqua
different than my email solution?. This is a fun question to address in person - it’s easy to show the cool things you can do with Eloqua
and how it makes a difference - unfortunately though, we don’t get to see everyone live. LinkedIn
. by Amber Stevens | Tweet this. Share email. Facebook. StumbleUpon. del.icio.us. MORE >>
FEARLESS COMPETITOR Do We Need Generally Accepted Marketing Principles? – by Steve Gershick
| TUESDAY, MAY 17, 2011
Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead
generation experts. Steve Gershick of 28 Marketing is one of the best – having worked for Eloqua
and having founded this new conference, DemandCon. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead
generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management
Radio on June 9th. Steve Gershick. MORE >>
FEARLESS COMPETITOR Buying software is easy. Fixing lead generation is hard.
| WEDNESDAY, MAY 25, 2011
Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new followers on Linkedin
. SaaS marketing products like Marketo , Hubspot , Eloqua
and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead
generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads
? This is not a knock on products from companies such as Marketo, Eloqua
, Silverpop, Neolane, and Pardot. Look at this image. MORE >>
IT'S ALL ABOUT REVENUE Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
| FRIDAY, APRIL 8, 2011
Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management
industries. Enter: Revenue Performance Management
: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management
. Your recent article on Revenue Performance Management
is likely to be one of the most cited posts on the topic. MORE >>
IT'S ALL ABOUT REVENUE Renewals & Revenue: Great Partners Drive Customer Success
| THURSDAY, APRIL 21, 2011
Attending the recent Austin, Texas stop of the Eloqua
customer success tour I heard, again and again, the value partners bring to customers. It was a chance for a customer to show off an awesome program, demonstrate their marketing chops and inspire other Eloqua
clients. To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing
program to secure renewals. Whatever the reason the partner was chosen, it was evident they belonged at the Eloqua
Customer Success Tour. LinkedIn
. Not bad! During Reddit. MORE >>
- 3 Ways Data’s Popularity Is Changing Business IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 23, 2011
- Facts about Fearless Competitor FEARLESS COMPETITOR | FRIDAY, MAY 6, 2011
- Do We Need Generally Accepted Marketing Principles? – by Steve Gershik FEARLESS COMPETITOR | THURSDAY, MAY 26, 2011
- 3 Top Topics from Topliners IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 4, 2011
- B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
- Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, MARCH 8, 2006
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.