Analytics, Elasticity, Multi-Touch Attribution and Order

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Optimizing Go-to-Market Program Lift Through a Converged Growth System of KPIs

ANNUITAS

JUNE 6, 2023

When implementing this new approach, what is the impact on analytics and KPIs? Our analytical goal subsequently becomes fine-tuning these interactions at every stage of the customer journey to really optimize a long-term, sustainable, and ultimately profitable customer value, to maximize our Lift to CLV.

Marketing Analytics Tools

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution

A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Convert

APRIL 18, 2022

If it has, you want to be certain the impact can be directly attributed to the change. Craig Sullivan , Optimizer in Chief at Optimal Visit, helps businesses increase conversion and improve the UX of their multi-channel and multi-platform businesses. Use the concept of price elasticity like Apple does with its iPhone models.

Pricing

Pricing Price Ethics Marketing & Strategy

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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B2B Marketing Zone

Optimizing Go-to-Market Program Lift Through a Converged Growth System of KPIs

A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Webinars

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