Analytics Effectiveness Lead Nurturing Loopfuse 
Hubspot
MARCH 14, 2012
According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Lead Nurturing. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel. The Challenges.
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Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Here’s the problem. 4) Online portals – I know, this is a broad category.
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