Lattice

NOVEMBER 18, 2015

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Prioritize Leads and Accounts. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

JULY 19, 2016

Some of the funnel problems predictive analytics have improved for Lattice customers include: Conversion rates, deal size per account, deal velocity, marketing and sales efficiency, alignment between sales and marketing, and ad-spend efficiency.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

MAY 2, 2016

One of the panels that helped attendees understand how to put ABM into action w as a ‘best practices’ session where panelists discussed how predictive analytics solutions are a key technology building block for successful ABM programs.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

DECEMBER 1, 2015

Plan for Predictive – Data science is being applied in all areas of B2B organizations, but those advanced analytics are beginning to make huge differences for marketing and sales teams in a number of different industries.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

DECEMBER 28, 2015

Gartner’s Market Guide on Predictive Analytics. The Full-Funnel Effect. What customers should be looking for in a vendor is outlined in Gartner’s latest report, linked above. Predictive Playbook on Account-based Marketing. A quick, easy-to-read playbook explaining how predictive works to build on your ABM strategy.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60