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Why would a company ever outsource anything?

ViewPoint

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Clients benefit from our proven methodology and technology platform based on 20 years of industry success.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

For a complete education in measurement, and tools for getting a seat at the table, look to her Resources pages at VisionEdgeMarketing. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. Laura Patterson is one of the smartest and most forward thinking people in B2B marketing. How satisfying.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The book covers design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. . Web Analytics and ROI Measurement. Web Analytics 2.0: Khalid Saleh, Ayat Shulairy. Dan McDade.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

ViewPoint

Marketing became further educated when they asked sales about the customer buying process and the sales selling process. Everything that has occurred in the last few years has been the result of fine-tuning the customer’s need for information (less need for product education and more need for answering questions). So there you have it.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Write 350-600 words ( educate, entertain, engage, enrich readers). PointClear (4). What did I get? The universal goal is to create learning mechanisms that make us smarter and smarter as we move forward.

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