Tech 2020: How Technology Has Revolutionized Campaigning
Walker Sands
MARCH 25, 2020
In 2012, President Obama’s “Narwhal” data operation and Mitt Romney’s similar “Orca” system continued using big data to take analytics to an entirely new level of campaigning. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike.
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