ClickZ

JUNE 18, 2020

Enter artificial intelligence (AI) and machine learning (ML) which are revolutionizing CDP analytics. By giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaign suggestions that will result in loyalty and sales are generated. But that’s all about the change.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Salesforce Marketing Cloud

SEPTEMBER 29, 2022

asked Yacov Wrocherinsky, president and CEO of Orion Global Solutions, a business and digital transformation advisory firm. asked Yacov Wrocherinsky, president and CEO of Orion Global Solutions, a business and digital transformation advisory firm. Not only will the climate improve, so will customer loyalty.

Enterprise Management 52

Enterprise Management Work Management Business Lock-In 52

Sana Commerce

SEPTEMBER 5, 2022

Defining goals for digital transformation. An outcome framework can help you figure out your main priorities or goals for a digital transformation project. Drive customer loyalty : Improve customer experience (and retention) by enhancing the user experience of your web store(s) and turning your customers into ambassadors.

Work Management 52

Work Management Tools Marketing Management Cross-Selling 52

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.

Ad Building 144

Ad Building Branding Brand Identity Marketing & Strategy 144

chiefmartech

SEPTEMBER 1, 2018

On the other end of the spectrum, most retailers should have compelling loyalty programs and, if they have physical locations, be pushing the in-store experience forward. The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56