TrustRadius Marketing

APRIL 6, 2022

A DX software’s goal is to manipulate and change the experience provided to the consumer. . Click here to explore all Digital Experience software. Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

RebelMouse

APRIL 8, 2024

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

ClickZ

AUGUST 16, 2022

The kind of content that you utilize should be dependent on the proclivities of your target audience. That means there are other versions of cookies that you can still utilize. Set up a digital experience platform (DXP). DXPs can feel similar to many traditional CMS or commerce products.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. But, when selecting a vendor, go with a platform that offers versatile functionality and gives you room to grow with your experimentation and analysis needs. It’s a huge plus to integrate those too.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

OCTOBER 27, 2021

There have been a lot of changes recently into privacy and customer data protection, and so if you’re running any marketing campaigns or tests that collect user data, then you need to be aware of the major changes- especially if you’re tracking user data in your analytics… GDPR, ePrivacy & Google Analytics. Engagement.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52