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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Want to dive deeper?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

Sprout also enables you to benchmark your growth against the average social performance of your competition and offers detailed analytics that can inform your future social strategies. Other tools that can help you collect and share your insights include Semrush, Google Alerts and Similar Web.

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How to Learn From Your Competitors to Grow Your Business

Scoop.it

For website-based analytics, you can use SEORadar or ContentKing. Perform SWOT Analysis A SWOT analysis identifies strengths, Weaknesses, Opportunities, and Threats related to your competitors. When performing a SWOT analysis, ask yourself a few questions: What are the strategies of my competitors that work well?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.