SAL is the Glue that Binds Sales and Marketing in Lead Generation
Industrial Marketing Today
DECEMBER 12, 2010
Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks. Defining qualified leads. Oh, what a waste!
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