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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

This purchase tends to be a big investment, and the best tool varies based on the types of accounts you target and the tools you'll need in order to integrate with the data enrichment platform. Predictive Analytics. This tool is only available when you purchase the platform. DemandBase. Do your homework carefully.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. more likely to send action-triggered, personalized emails in real-time. Cognitive Marketing / Predictive Analytics. High performers were also 8.6x