Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

OCTOBER 11, 2021

You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - Vendemore ( reviewed here ) is another option. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. You’ve probably read about lots of topics and never purchased anything related. Most them, no matter what they read, have absolutely no influence on any purchase above $10.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JULY 31, 2017

Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85