News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
Customer Experience Matrix
OCTOBER 4, 2016
Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audiences from cookie pools. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.
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