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News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audiences from cookie pools. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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Predictive Models – Future Insights from Past Data

Engagio

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data.

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Should SDRs or Marketing Own Lead Nurturing?

Engagio

A successful lead nurturing program focuses on understanding the needs of prospects and providing them with the information they require to build trust, increase brand awareness, and maintain a connection until they’re ready to make a purchase. If a lead is not a qualified buyer, then they’ll only ever get the automated nurturing.

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Also, think about where they are in their path to purchase. Personalization with Demandbase. The case for personalization.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. When refining the ICP, consider the account’s information technology spend and their technology purchase behavior. But it can be easily done in the Demandbase One ABM Platform.

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How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth

Engagio

Here’s a visualization we drew up that depicts how convoluted the path to purchase can be. Because by the time a buyer is performing activities that are in the right hemisphere of the buyer’s journey, they’ve already conducted much of their research and are well on their way to making a purchase. We have to tackle that reality first.