Analytics Demand Lead Management Multi-Touch Attribution 
Oktopost
JANUARY 11, 2024
Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles.
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution).
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Workflow-oriented, highly detailed behavioral data, analytical queries. Channel Management. Case Management. Analytics and Dashboards. Lead Management. update lead status based on changes to the lead score); automated list management; and lead routing / territory assignment rules.
Online Marketing Institute
NOVEMBER 8, 2010
The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. The math was complex, the interdependencies of various marketing campaigns was complex, and it was exceedingly difficult to align sales data with marketing data. Canada License.
Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? Intro to Full Circle Campaign Attribution.
Full Circle Insights
DECEMBER 15, 2020
What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. B2B teams can use this opportunity for a reset so they can achieve great lead management. It’s an important question.
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