Bannerflow

OCTOBER 12, 2018

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy. Likewise, the tools within DoubleClick aren’t going anywhere. billion in 2008.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Taking in factors like seasonal demand and pricing, Google will also use artificial intelligence to optimize where shopping ads show up, whether it's on Google, Google Images, YouTube, etc.

Work Management 62

Work Management Marketing AI Paid Search Agency Google 62

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. The platform also promotes cost and analytics transparency.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

readwrite

APRIL 7, 2010

There’s also DoubleClick integration for those who use it. HTML5 Video vs. Flash: Ads and Analytics Needed. mDialog’s Apple angle is due to the fact that it’s focused on HTML5 video, both live and VOD (video-on-demand). That last feature is incredibly easy-to-use thanks to an integrated Google map.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Doubleclick 40

KoMarketing Associates

DECEMBER 20, 2018

Is it possible for rankings to change just based on seasonality or demand? Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. It’s a long piece but it’s certainly worth the read. How to rank for head terms. Sure looks like.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

A centralized, service-based organization that serves as a managed service layer, typically on top of a Demand Side Platform ( DSP ) and other audience buying technologies; managing bid-based ( biddable ) media and audience buying. DoubleClick – a Google marketing platform that combines advertising and analytics.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66